Sebastian Cater
ehemals Sadler’s Wells
Sebastian is a freelance consultant with over 18 years’ experience in the commercial and not-for-profit cultural sector, specializing in marketing communications and business development strategy.
As Director of Marketing and Sales at Sadler’s Wells he oversaw a large programme of change, including creating a new membership scheme, implementing an award-winning visual identity, modernising the social media/content delivery, and devising a CRM strategy which increased customer retention.
He is a Fellow of the Royal Society of Arts and a Director of Dance Consortium, and is an advocate for improving mental health and wellbeing in business.