Edinburgh International Festival

Kate Carter

 
 

Kate joined the International Festival in 2022 to lead a new Audiences department and oversees the Brand & Campaigns, Communications & Digital, Ticketing & Audience Experience and Discovery & Participation teams. Previously, Kate was Director of Brand, Audience & Digital for Scottish Ballet, where she led the company’s 50th anniversary campaign in 2019, and executive produced their first feature-length films. Prior experience includes marketing roles for the British Museum, DreamWorks and Disney. Kate studied History at the University of St Andrews, followed by an MA in Arts Administration & Cultural Policy at Goldsmiths College, University of London. 

Vortrag:

From Reactive to Proactive: Developing a Multi-Year Audience Strategy